Table of Contents:

1 Developing Your Message by Kevin J. Coyle

3 Letter from the President by Phillip Wallin

8 Reaching Beyond the Choir: Notes from a Washington State Message Development Project by MCSSR in collaboration with Washington state partnership

12 A Guide for Developing Your Message by MCSSR in collaboration with Washington state partnership

14 Creating Messages that Work on the Upper Mississippi River

17  Surveys and Studies: Hydrorelicensing Campaign and Drinking Water

18  Reaching Your Audience: Milwaukee Survey used to Design Pollution Prevention Program by Jonathan Simpson

20 References and Resources

24 River Network Partners and Supporters

23  Join the River Network Partnership

24  The 1996-97 River and Watershed Conservation Directory