Open Position: Marketing Manager
Reports To: Director of Marketing and Communications
Hours: Full-time, 40 hours/week, exempt with benefits
Compensation: $74,998
Close Date: Open until filled. Application review begins January 13, 2025.

The Huron River Watershed Council (HRWC) seeks a highly collaborative nonprofit marketer with expertise in digital marketing strategies including website management for our Ann Arbor, Michigan-based environmental nonprofit. We engage local audiences in science, pollution prevention, river recreation, river protection and restoration, and policy advocacy.

Research indicates women and people of color are less likely to apply for positions where they don’t meet all the qualifications. If you are excited about this position, we encourage you to apply if you feel you have the experience to thrive in the role even if you don’t meet 100% of the qualifications.

Position Description

The Marketing Manager will lead HRWC’s digital marketing initiatives across web, email, and social media channels with a focus on website management and optimization. This role combines strategic thinking with hands-on execution to drive engagement and support our mission through our digital channels. The Marketing Manager also provides comprehensive marketing strategy and support for key organizational and outreach projects working collaboratively with cross-functional project teams and with HRWC’s fundraising and community engagement staff.

Duties and Responsibilities

Website Management (25%)

• Oversee all aspects of website management, including content updates, user experience optimization, and technical maintenance
• Collaborate with external IT teams to ensure website security, performance, and functionality
• Manage website analytics and develop data-driven strategies for improvement
• Direct website redesign projects and ongoing optimization initiatives
• Support HRWC team with website access, training, and content development

Integrated Digital Marketing (25%)

• Develop and implement comprehensive data-driven digital marketing strategies aligned with organizational and programmatic goals
• Participate in managing content calendar across all digital platforms
• Work with team to design, implement and create content for both email marketing and social media campaigns
• Mentor team in managing social media presence and strategy
• Manage analytics and performance measurement and reporting across email and social media platforms

Project-Based Marketing Support (30%)

• Serve as marketing lead on assigned organizational initiatives and special projects
• Develop marketing plans for specific programs or campaigns
• Craft marketing strategies and budgets to inform grant proposal development
• Create marketing materials and collateral to support project goals
• Coordinate with internal and external stakeholders to ensure marketing alignment
• Manage project timelines and deliverables for marketing components
• Track and report on project-specific marketing metrics

Brand Management and Strategy (10%)

• Contribute to HRWC’s overall marketing and communications strategy, working collaboratively to develop and implement plans that meet goals
• Manage HRWC’s brand and positioning across all channels and programs
• Integrate inclusive messaging to expand the diversity of HRWC’s audience
• Ensure all content is accurate, inclusive, engaging and brand-aligned

Organizational Support (10%)

• Manage relationships with marketing vendors and contractors
• Collaborate with staff and board to effectively communicate mission impact
• Train staff in content management systems and digital best practices
• Mentor team members in digital marketing principles
• Participate in HRWC strategic planning
• Develop and maintain tools and systems to manage the organization and department processes, assets and files
• Supervise volunteers and interns as needed

Required Qualifications

• Minimum of five years of experience in marketing and communications with practical expertise in digital marketing
• Demonstrated experience managing websites and CMS platforms
• Proven track record of directing successful digital marketing campaigns and knowledge of industry trends
• Advanced proficiency in analytics tools (Google Analytics)
• Experience developing email marketing strategies and proficiency with platforms
• Experience in developing social media strategies (organic and paid) and proficiency with management tools
• Strong project management skills with the ability to handle multiple priorities
• Highly skilled at collaborating with others
• Strategic thinking and problem-solving skills
• Excellent verbal communication and writing skills with strong attention to detail
• Self-motivated and able to work independently
• Values aligned with HRWC, including a commitment to equity, inclusion, and environmental justice

Preferred Qualifications

• Bachelor’s degree in marketing, communications or related field
• Experience working in the nonprofit sector
• Proficiency with Microsoft Office 365, WordPress and Salesforce
• Interest in or experience with environmental issues or science communications

Physical Demands and Work Environment

The physical demands described here are representative of those necessary to perform the essential functions of this job. Reasonable accommodations can be made available.

• Use of a vehicle and willingness to travel within a four-county area in Southeast Michigan
• Available to work some evenings and weekends
• The employee is regularly required to stand, sit, talk, hear, and use hands and fingers to operate a computer and telephone. Specific vision abilities required include close vision requirements due to computer work
• Must maintain a valid driver’s license for driving in the State of Michigan

Benefits

• Pre-tax retirement account with HRWC match
• Flexible schedule
• Flexible spending account
• Health insurance
• Short and long-term disability
• Paid time off including 10 holidays, plus vacation, sick and personal time
• Professional development guidance and assistance

HRWC supports a hybrid work environment with the ability to work both remotely and from HRWC’s offices in Ann Arbor, MI. HRWC staff are expected to be office-based a minimum of three days/week.

Application Process

Please complete this application form. Application review begins January 13, 2025.

You will be asked to upload your cover letter, resume, and a short writing sample on the form.

Interview candidates should be prepared to provide three references.

Questions may be directed to MarketingManager@hrwc.org.